How to get your business on ChatGPT: what Business Hub changes for companies in Morocco

Since 10 November 2026, a business can claim its profile in ChatGPT, just as it already does on Google with its Google Business Profile. The tool is called Business Hub: you correct your information there and see how often ChatGPT cites the business. In Morocco, it is still partly closed: a physical store or a restaurant cannot create its profile, while an online business can try. But appearing in ChatGPT’s answers does not depend on this profile: it depends first on your website.

This article is based on OpenAI’s official pages, consulted on 11 November 2026, and on our own server logs. It explains what Business Hub is, what not to confuse it with, who can use it in Morocco, how to claim a business step by step, and what you can do this week to be cited by ChatGPT.

What is ChatGPT’s Business Hub?

The Business Hub is the space in ChatGPT where a business claims its profile, updates its information and checks statistics on its visibility in answers. It is part of “Businesses in ChatGPT”, a set of features that OpenAI announced on 10 November 2026, in beta.

What is at stake is the audience: according to the same announcement, 1.2 billion people use ChatGPT every week. When one of them asks which salon to choose in Casablanca or which agency can build their website in Marrakech, ChatGPT answers by naming businesses, and a click on that name opens the business’s profile in ChatGPT.

A business that has claimed its profile can do four things:

• update its information: website, description, category, logo, delivery and returns policy;
• for a retailer, connect a product feed with prices and availability;
• check its statistics: mentions, clicks to the website and conversation themes;
• if eligible, publish a Business Agent, an assistant that answers customers’ questions with the information it has provided.

Once the manager’s identity is verified, a blue check mark appears on the profile in ChatGPT to show it has been claimed.

Business Hub, ChatGPT Business and Search Console are three different tools

The name is confusing. In Morocco, Google’s search suggestions pair “ChatGPT Business” with “price”, “rate” or “free trial”: people who type these words are looking for a subscription, not for Business Hub. Here is what sets apart the four tools in question.

The comparison with Google’s Search Console, which has been circulating since the launch, is only half true. Search Console gives the exact queries, the positions and the click-through rate of each query. Business Hub gives neither queries nor positions: it counts mentions and clicks, and groups conversations into broad themes.

Can Moroccan businesses claim their ChatGPT profile?

Only partly, depending on your type of business. Morocco is indeed on the list of countries where OpenAI offers its services. But Business Hub adds its own conditions. According to OpenAI’s help centre, a business can claim its profile or create one where ChatGPT is available and the required verification is supported, and availability depends on the location and type of business.

The sentence that matters for most Moroccan businesses comes next: physical stores and restaurants can currently only claim an existing listing in the United States. A restaurant in Marrakech, a salon in Casablanca or a shop in Tangier therefore cannot yet create its profile in ChatGPT.

An online business stands a better chance. If it cannot find its profile, it may see an option to add it, OpenAI says. The “may” is deliberate: the page does not list countries one by one. The only way to be sure for your business is to open Business Hub and search for its name.

Business Agents, for their part, remain closed in Morocco. OpenAI reserves them for eligible e-commerce and online service businesses in the United States. The announcement plans to extend them, like the rest of Businesses in ChatGPT, to other markets and other business categories, without giving a date.

A website is the starting condition

OpenAI says so on its presentation page: claiming is first open to eligible businesses that have a website. A business that sells only on Instagram or WhatsApp therefore has nothing to claim, even on the day Business Hub opens in Morocco.

The domain name also serves to prove that the business is yours. One of the verification methods is to add a TXT record to the domain’s DNS, that is, a line of text in the technical settings of your web address. The others are a code received by text message or call on the business’s phone, a code sent to its email address, or connecting a Shopify store.

That is the point of our article website or Instagram page in Morocco: a social network lends you a shop window, a website belongs to you. With Business Hub, it also becomes your ID card with ChatGPT.

The audience is already there. In Morocco, 35.5 million people were using the internet at the end of 2025, or 92.2% of the population, according to the DataReportal Digital 2026 report. And ChatGPT is already sending visitors to Moroccan websites: below we give the figures measured on ours.

How to claim your business in ChatGPT, step by step

The procedure takes seven steps, as OpenAI describes them. It applies to the businesses Business Hub already accepts.

• Sign in to ChatGPT, then open Business Hub from the sidebar.
• Search for your business by name and choose the matching listing.
• Confirm the ChatGPT account that will manage the profile. Use the business’s account, not a personal account you could lose.
• Prove your link with the business: a code by text message or call, a code by email, a TXT record in the domain’s DNS, or connecting Shopify.
• Wait for the decision: OpenAI reviews the request and replies by email, sometimes asking for more information.
• Verify your identity with Persona, the provider chosen by OpenAI. Without this step, you cannot publish changes, see statistics or connect a product feed.
• Update the profile: website, description, category, logo, cover photo, delivery and returns policies. OpenAI reviews every change before publishing it.

What to prepare when you are in Morocco

Persona may ask for an official ID document, the business’s registration details and proof that you can represent it. OpenAI asks that the name, the address and any registration or tax number match the business’s official records. In Morocco, that means the trade register (RC), the common company identifier (ICE), the tax identifier (IF) and the registered address.

So before you start, check that the legal notice on your website, your Google Business Profile and your invoices carry the same name and address as your trade register, written the same way. “Sté” on one side and “SARL” on the other, or an abbreviated address, are exactly the kind of mismatch a verification picks up.

To verify through the domain, you need to be able to edit the DNS. If your .ma domain name was bought by a provider, ask them for access or ask them to add the TXT record. To verify by email, an address on your own domain, such as contact@votre-entreprise.ma, ties the address to the business far more clearly than a Gmail address.

If your business does not have a website yet, or if yours has neither a complete legal notice nor a domain name of its own, now is the time to fix it. Our showcase website offer includes the domain name, hosting, maintenance, a compliant legal notice and SEO on every page, with your site online in 5 working days.

What do Business Hub statistics show?

Once your identity is verified, the statistics tab shows activity over the last 28 days, in three measures.

• Mentions. For an online business, a mention counts when ChatGPT cites the business’s website; citing only the brand name does not count. For a local business, it counts when ChatGPT shows a result for that location, even if nobody clicks.
• Clicks to the website. The number of people who clicked through to your website from ChatGPT.
• Discovery topics. The broad subjects of the answers that cited the business, without ever revealing a specific question.

Two limits are worth knowing. OpenAI shares neither users’ questions nor their conversations with businesses. And an empty figure does not mean zero: activity may not have reached the reporting threshold, or the data may still be being collected.

Does claiming your profile move you up in ChatGPT’s answers?

No, and OpenAI says so clearly: claiming your profile guarantees neither better placement nor sales. ChatGPT keeps making its own recommendations and comparisons, and advertising does not influence its independent answers. The profile is for correcting what ChatGPT says about you, not for buying a spot.

ChatGPT can, in fact, present your business without any claimed profile, as soon as a customer asks a question that concerns it. OpenAI states that it may use sources other than the profile: your website, your Google Business Profile, directories and pages that talk about you. Those are the sources you control today.

How do you appear in ChatGPT’s answers without waiting for Business Hub?

For a Moroccan business that cannot claim its profile yet, this is the only useful question. The answer comes down to five points, from the most technical to the simplest.

1. Let ChatGPT’s search crawler in

ChatGPT finds the pages it cites thanks to a crawler called OAI-SearchBot. A crawler is a program that visits websites to read their pages. The OpenAI documentation on its crawlers is unambiguous: sites that block OAI-SearchBot are not shown in ChatGPT’s search answers.

Open your site’s address followed by /robots.txt in a browser. If you see “User-agent: OAI-SearchBot” followed by “Disallow: /”, or “User-agent: *” followed by “Disallow: /”, your site is invisible to ChatGPT search. After a fix, OpenAI says it takes about 24 hours to be taken into account.

The GPTBot crawler is a different one: it collects content that may be used to train OpenAI’s models. You can block GPTBot and let OAI-SearchBot through; the two settings are independent. Also check your host’s or firewall’s options for blocking AI bots: they can stop OAI-SearchBot even when your robots.txt lets it through.

We checked this on 11 November 2026 on bzafstudio.com and on the seven client sites shown in our portfolio: all eight let OAI-SearchBot through, and six name it explicitly in their robots.txt.

2. Write the answers your customers are looking for

ChatGPT cites pages that clearly answer a question. One page per service, with the price or a range, the city, the lead times and what is included, stands a far better chance of being picked up than a vague home page. An FAQ that answers in two sentences the questions your customers ask on the phone is worth more than a long presentation text.

Our guide to SEO in Morocco explains how to build these pages. The same principles hold for Google and for ChatGPT: one topic per page, the answer in the first lines, verifiable facts.

3. Give the same information everywhere

Answer engines cross-check sources. If your website shows one phone number, your Google Business Profile another and your Facebook page a third address, no version is reliable. Your name, address, phone number, opening hours, and RC and ICE numbers must be identical on the website, the Google Business Profile, social networks and directories.

The Google Business Profile is still the first to look after: it is free, and it feeds Google Maps and local results. Our article on local SEO and Google Maps in Morocco explains how to fill it in.

4. Describe the business in a format machines can read

Structured data is markup, invisible to visitors, that describes the business in a standard way: name, address, phone, opening hours, prices. On a well-built website, every page carries it. It guarantees no ranking, but it removes any ambiguity about who you are and where you are.

5. Measure what ChatGPT already sends you

On our website, visits that arrive from a ChatGPT answer carry a marker in their address: utm_source=chatgpt.com. In Google Analytics or in your server logs, just filter on this source to count them, without waiting for Business Hub.

We did the exercise on bzafstudio.com, from 15 October to 11 November 2026. The OAI-SearchBot crawler visited the site 1,656 times, and 99.6% of its requests received a normal response. ChatGPT read our pages 207 times live to answer users’ questions. And 22 visitors arrived from a ChatGPT answer, including 7 on our article about the price of SEO in Morocco, in French and English.

These are small volumes. But each of these visitors arrives with a specific question, which ChatGPT judged our page could answer.

What should you do this week if you run a business in Morocco?

Here is the list, in order.

• Open your robots.txt and check that OAI-SearchBot is not blocked, then check your host’s bot-blocking options.
• Reread the legal notice on your website: company name, address, RC, ICE and IF identical to your official documents.
• Create an email address on your domain name if you do not have one, and get back access to your DNS management.
• Update your Google Business Profile with exactly the same information as the website.
• If your business is online, open Business Hub, search for your business and try to claim it.
• If you run a shop or a restaurant, keep an eye out for the opening: OpenAI has announced it for other markets, without a timeline.
• Add the utm_source=chatgpt.com filter to your analytics to track visits from ChatGPT.

One last precaution: do not make anything up on your profile. OpenAI’s rules forbid fake reviews, unverifiable guarantees and misleading prices, and a profile can be removed for violations.

A website ready for ChatGPT, online in 5 working days

At Bzaf Studio, a web agency in Marrakech, the websites we deliver let AI search engines’ crawlers in: we checked the seven shown in our portfolio. bzafstudio.com also publishes an llms.txt file, a Markdown version of every page and a read-only MCP server, formats designed for AI agents. OpenAI does not say whether it uses them, so we promise you nothing about them.

For your business, our offer is a custom showcase website at MAD 399 a month or MAD 4,550 a year, with domain name, hosting, maintenance and SEO included, online in 5 working days. The day Business Hub opens to Moroccan businesses, you will already have what it asks for: a website in your name. For an online shop with a catalogue, it is not the right package: we quote those projects separately.